Privacy
Privacy at Altream
Last updated: March 2026
Controller: Altream (Upstream BPO Sdn. Bhd.), Kuala Lumpur, Malaysia.
We build enterprise automation with respect for your data. This page explains what we collect, why we collect it, and how you can manage your rights.
What data we collect
- IP address and device/browser fingerprints for security and analytics.
- The pages and routes you visit, including timestamps.
- Referral sources so we can understand where enterprise visitors originate.
How we use data
- Improve our services and site reliability for enterprise teams.
- Fuel analytics that highlight conversion paths and adoption.
- Generate insights to help Altream provide better support and strategic direction.
We process data based on legitimate interest and user consent where required.
Cookies
Essential cookies stay active at all times to keep the site secure and functional. Analytics cookies only fire once you grant consent via the cookie preferences banner. We respect your choice and do not track you otherwise.
Cookie references
| Name | Purpose | Duration |
|---|---|---|
| consent_status | Tracks whether analytics cookies are allowed | 6 months |
| consent_analytics | Remembers consent for analytics tracking | 6 months |
| consent_updated_at | Records when consent was last updated | 6 months |
| consent_version | Ensures updated policies prompt re-consent | 6 months |
| visitor_id | Anonymous identifier for returning visitors | 30 days |
| analytics_session | Current analytics session identifier | ~8 hours |
Data retention
We store the collected metadata temporarily to keep analytics accurate. A future cleanup process will remove old entries once they are no longer needed for active business reporting.
Third-party services
- Google Analytics powers analytics when you enable cookies.
- Vercel Analytics runs alongside GA4 and only activates with consent.
Your rights
You can request access, correction, or deletion of your data. Reach out via the contact email below and we will coordinate with our team to honor your request as promptly as possible.
Contact
Have a privacy question? Email us at
ahmed@altream.com, and we’ll respond with the next steps.
Do Not Track
We monitor Do Not Track signals via a lightweight hook so we can honor requests in a future release. For now, analytics remain behind explicit consent, and we will expand this to respect DNT once practical.